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Fans as diverse as Denise van Outen and a hyphen from China turned up to the event, which became the largest music celebrity web chat ever.
Coming hard (as it were) on the heels of Michael's spectacular debacle in a Los Angeles loo, the event was a miracle of timing.
"We won because MSN is out on the free Internet and not behind an exclusive membership enclosure, and because we were able to put a major global deal together to promote the event across all Microsoft properties and partner sites," says Niall Mac Anna.
The event became the largest single production ever staged by a UK ISP.
What is more surprising is that only MSN has so far really run with the idea.
Unsurprisingly, AOL, Virgin Net and Compu Serve have also got in on the celebweb act, hosting and sponsoring web chats with stars as diverse as Noel Gallagher and Uri Geller.
In "going for the biggest possible targets and hoping to get lucky", as Mac Anna puts it, MSN had nothing to lose.
"Without wishing to be disrespectful, a webcast for Titanic uses more or less the same resources as [one for] Lee Hurst." Other UK-based ISPs have been more tentative in their approach to celebweb chats.
A promotional partnership with Hotmail gave MSN UK a link to 18 million active accounts.
"And we decided to make the medium sing." If all this sounds like opportunity pie, it is.
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"No one else was really considering the possibility that chat could provide the commercial edge," claims Mac Anna.